Software Testing Strategy

In order to develop a web site that meets the functional requirements of the organization it is important to define the objective of the site. Web design research and structure varies according to type of site and the needs of the end user. Prior to the commencement of the design phase, companies usually identify the target market and scope and bound the technical requirements. Web design research can examine any numbers of issues involving interface design, ecommerce solutions, content management requirements and hosting requirements. Government departments generally have stricter formal requirements and often companies that develop the required solutions need to examine complex technical issues such as interfacing with legacy systems or catering to stringent usability standards.

Companies that are ecommerce oriented have web specifications that are radically different to that of a company that simply wants a brochure or archive based site. Web design research can be focused on determining functional display of products, ascertaining whether the company needs to be able to dynamically update its product suite or whether a static shopping cart will work. Additional website design research can be oriented towards interface layout and case studies on conversion metrics to ensure that the layout is designed to appeal to the customers "hot buttons". In the case of dynamically complex shopping cart solutions, web design research needs to be conducted to determine how to build the toolset to allow for split testing and conversion metrics. Small increases in sales conversions from an ecommerce website can add significant profits to a companies bottom line. That's why web design research to examine the options that can add small percentage increases to sales is so important.

Companies that are faced with the challenge of building a website that interfaces with legacy systems need to conduct considerable web design research to determine how best implement this functional requirement. Often data stored in legacy systems needs to be extracted and appended to a new website database. When the database format of the legacy system differs form that of the website, database integration issues arise. This creates technical challenges and design issues which calls for collaboration, consultation and web design research into the most appropriate solution.

With internet access levels increasing on a worldwide scale, web design research is becoming an important consideration for companies that rely on an internet presence. Staying up with the latest trends, developments and strategic initiatives provide insight into how companies can better serve their clients. In the past it was just about getting a site up on the web. In todays fast pace environment, research based web design encompasses so much more.

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